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Wednesday, November 30 • 18:00 - 19:00
Gamification Lightning Class

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Learn about the mechanics gamification to attract, retain, engage and monetize customers & employees and how to apply it for competitive advantage.

Boundaries have blurred and in the 21st century all work is all play. People want to be engaged with a clear purpose, be creative and collaborative when solving problems and above all things have epic wins! Playing games is no longer what teenage boys do to overcome their growing pains. In fact, 60% of gamers are 18+ females who avidly share their experiences across communities of friends, real and virtual.

This masterclass will provide you with an overview about gamification and its mechanics and how to apply to enhance your business’ competitive advantage, better engage employees, increase web traffic and build differentiation. Learn how startups and established blue-chips were able to harness the power of games to build more profitable business models.

  • The mechanics of gamification and how to apply them
  • Debunking gamification myths
  • The concept of “player-centre design”
  • The psychology behind what keeps gamers ultra-motivated

avatar for Sergio Brodsky

Sergio Brodsky

Strategy Director, Starcom Mediavest Group
Sérgio Brodsky is strategy director at Starcom Mediavest Group, Melbourne. Prior to that he occupied senior positions with OMD, Interbrand and The Brand Union. Sérgio is a proven thought-leader, acting as columnist for Marketing Mag and Merca 2.0 (MEX) and contributing writer for... Read More →

avatar for General Assembly

General Assembly

General Assembly
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. What began... Read More →

Wednesday November 30, 2016 18:00 - 19:00 AEDT
General Assembly 12a/45 William St Melbourne VIC 3000 Australia