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Design [clear filter]
Tuesday, November 29

16:00 AEDT

Design Mission Possible
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Human-Centred Design (HCD) is an approach to problem solving that places the needs and motivations of people at its core.

Through HCD we deeply explore and build empathy for our customers, involve them in designing and testing new solutions tailored to their needs, and continuously solicit their feedback.

In this workshop, you’ll be introduced to HCD and at a high level how to practically apply the design process to a ‘customer experience’ challenge.

Through practical group work, you’ll: 
• Start developing a high-level understanding of human-centred design principles and how they're applied in practice.
• Learn tools and mindsets to build empathy, gain insights, define focus, and prototype ideas that will meet customers' needs.
• Build awareness of varying motivations that drive human behaviour and emotions and how this impacts on experience and practice.
• Discover how to create delightful customer experiences and meaningful solutions.

This is a 2,5-hour workshop. All you need is an open, positive and curious mindset—everything else will be provided for :-)

  • Please note that people who have attended Huddle Academy ‘Customer led by design’ will have done this activity before.


Tuesday November 29, 2016 16:00 - 18:30 AEDT
Huddle Academy Level 6, 90 William St, Melbourne, VIC 3000
Wednesday, November 30

18:00 AEDT

Gamification Lightning Class

Learn about the mechanics gamification to attract, retain, engage and monetize customers & employees and how to apply it for competitive advantage.

Boundaries have blurred and in the 21st century all work is all play. People want to be engaged with a clear purpose, be creative and collaborative when solving problems and above all things have epic wins! Playing games is no longer what teenage boys do to overcome their growing pains. In fact, 60% of gamers are 18+ females who avidly share their experiences across communities of friends, real and virtual.

This masterclass will provide you with an overview about gamification and its mechanics and how to apply to enhance your business’ competitive advantage, better engage employees, increase web traffic and build differentiation. Learn how startups and established blue-chips were able to harness the power of games to build more profitable business models.

  • The mechanics of gamification and how to apply them
  • Debunking gamification myths
  • The concept of “player-centre design”
  • The psychology behind what keeps gamers ultra-motivated

avatar for Sergio Brodsky

Sergio Brodsky

Strategy Director, Starcom Mediavest Group
Sérgio Brodsky is strategy director at Starcom Mediavest Group, Melbourne. Prior to that he occupied senior positions with OMD, Interbrand and The Brand Union. Sérgio is a proven thought-leader, acting as columnist for Marketing Mag and Merca 2.0 (MEX) and contributing writer for... Read More →

avatar for General Assembly

General Assembly

General Assembly
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. What began... Read More →

Wednesday November 30, 2016 18:00 - 19:00 AEDT
General Assembly 12a/45 William St Melbourne VIC 3000 Australia
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